Confessions of an Advertising Man

David Ogilvy was considered the ‘father of advertising’ and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business. Read how Mad Men series creator, Matthew Weiner, studied David Ogilvy’s advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review . | ASIN : 190491537X | ISBN13 : 9781904915379.0 | ISBN-13 : 978-1904915379